Is ranking on the first page of Google and SEO all that important for SaaS and technology companies? Wouldn’t it be easier if I just pay for ads? What’s the value, is it worth the investment and will it help increase the revenue?
Those are the questions I’ve been always asked by marketing leaders, company executives, founders and investors all the time. Like it or not, the search engines and especially Google are now very important in so many aspects of our lives and when we are looking for products and services we always google it. The study from Google reveals that 89% of B2B researchers use the internet during the B2B research process and 71% of them start with a generic search on Google. Only the companies on the first page of Google will be able to drive those prospects to their websites and generate leads and sales. I recently listened to Liam Martin’s interview with Eric Siu on the Growth Everywhere podcast where he reveals some of the numbers that prove the study from Google and show that properly executed SEO can become your number one lead and revenue generation channel.
Here are some numbers that Liam Martin shared on the interview:
Time Doctor’s Revenue, Growth and Marketing Numbers
- Model: Self-serve SaaS company
- Revenue: high seven-figure Anual Recurring Revenue
- Serves clients in 32 countries
- Customer Acquisition: 20,000 trials/month, 7000 customers/month
- Main customer acquisition channel: Content Marketing and SEO
- Content and SEO spend: $50,000/month
- Time Doctor growth: 10% month-over-month
- SEO timeline: 6 – 18 months if you are an established brand and a few years if you are just starting
SEO and Content Marketing Are the Only Lead Generation Channels for Time Doctor
Liam Martin is a co-founder of Time Doctor, Staff.com and Running Remote – successful, bootstrapped and profitable companies. These tools are helping to get the best results from employees, even if they’re working with people who live on the other side of the globe. Time Doctor offers time tracking, web usage, reports, payroll and other services.
Liam and Eric discussed how SEO and content marketing are the only lead generation channels for them and why any founder and CEO would invest in ranking their website on Google. Liam also shared some revenue and growth numbers they achieved with SEO and content marketing.
You can listen to the full interview here:
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Leveling Up Podcast 332: How to Successfully See Returns on Your SEO Investments (With Liam Martin)
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Here is what Liam says about the importance of SEO and why every founder and CEO should make it a priority and commit to it:
Eric: We talked about this last night so basically, Liam is really good at– he not only understands how to run a business, but he understands SEO too. We’re talking about this beforehand how every single founder I know that understands SEO, they have a leg up versus everyone else, right?
Liam: Yes.
Eric: What are you guys doing to run SEO and content right now to continue to grow? That’s where the majority of your stuff’s coming from, right?
Liam: Yes, so, I defined it as industrial SEO, a lot of people poke at it as an idea, but you can’t just poke at SEO, you have to commit because it’s going to be a six to 18-month investment…
Eric: What are you going doing exactly to run SEO, just so people have some takeaway value here?
Liam: Fundamentally, what we’ve run is, we’ve compartmentalized it… we identify all of our keywords, we throw it through ahrefs.com…
Eric: Great tool.
Liam: Fantastic tool…
Eric: Cool, so what are you doing exactly? …
Liam: …we’re currently number one for virtual assistant…
Eric: Great. I need one.
Liam: Yes, there we go…
Liam: …that’s $100,000 in traffic value…
Eric: Cool, and traffic value is basically what you would pay Google if you’re buying the traffic?
Liam: Correct…
Eric: Right, got it. How much do you think you’re spending per month on content and SEO right now?
Liam: I’d say probably 50,000 a month.
Eric: That’s a 600 grand a year.
Liam: Yes, the returns are insane…
Eric: You’re done.
Liam: …SEO is your number one funnel…
Eric: Plus, you don’t just get organic traffic, you also get to pixel them…
Liam: We talked about that too, but it’s over half a million right now…
Eric: …that’s the addicting drug, but too many people are not patient enough to go with SEO…
Liam: Yes, I think about it like a big T traffic… Just get it…
Eric: Those are links.
Liam: Yes, so basically, backlinks that are coming to your website.
Learn how Time Doctor Improved Their Organic Traffic and Ranking with Content Marketing and SEO
Being an SEO expert and loving analytics and data myself, I was curious to see what SEO strategies and tactics Liam and his team used to achieve such amazing results and revenue…
Notes and highlights from the video:
- Out of Timedoctor.com and staff.com Time Doctor is the main lead generation site with 130K monthly organic visitors comparing to 2k from staff.com …
There are 4 components to successful blog posts that generate traffic and leads:
- Keywords research and writing outstanding and engaging content
- Building links to the blog posts as you would do for the home page
- Internal links to that content from other blog post and pages on the site
- Conversion rate optimization for blog posts. Adding exit intent pop-ups, live chats, floating bar with Call To Action
Takeaways and Next Step
As Liam advised you need to commit to SEO and content on your website if you are looking to build a solid, sustainable and profitable business over the long term…
- Perform keywords research to find what your prospects are searching for on Google.
- Create SEO optimized pages (home page, internal service/product pages, blog posts, case studies) targeting those keywords.
- Build quality, relevant contextual links to your home, internal and blog post pages
- Track your rankings, metrics, conversion rate and continuously optimize performance and CRO
My 60-second commercial
I’m an SEO expert and digital marketing consultant who helps companies like Time Doctor to grow their traffic, leads and revenue…
Do you want me to review your or your competitors’ business and website? Drop me an email at hi@mikekhorev.com
To discover more about how I can help you and what it’s like working with me, check my SEO Growth Program and B2B SEO offerings today…
