Ali Raza | Local SEO Expert

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Queensland-Based Buyers Agent

Client Background

A buyers agent in Queensland, Australia sought to improve local search rankings, attract more property buyers, and increase inquiries from home seekers. The goal was to rank highly for real estate service-related searches, ensuring visibility for potential buyers looking for professional guidance in the property market.

Key Results

Challenges

  1. Highly Competitive Real Estate Market – Competing with established property agencies and large-scale real estate firms in Queensland.
  2. Limited Visibility on Bing – While Google rankings performed well, Bing search rankings were significantly lower, requiring further optimization.
  3. Local Authority Building – Needed stronger local SEO presence to solidify credibility and attract targeted clients.

SEO Strategy Implemented

  • Localized Keyword Optimization – Focused on geo-targeted search terms, including “Buyers Agent Queensland” and “Queensland Buyers Agent”, to capture the right audience.
  • Google My Business (GMB) Optimization – Enhanced Google Local rankings with a fully optimized business profile, positive client reviews, and location-based content.
  • Technical SEO Enhancements – Improved meta descriptions, internal linking, and structured data to refine search relevance.
  • AI-Powered Competitor Research – Leveraged AI insights to analyze competitors, refine keyword selection, and track ranking fluctuations.
  • Content Marketing & Blogging – Published market trend reports, home-buying guides, and case studies to engage potential clients and establish thought leadership.
  • Backlink & Citation Building – Strengthened authority with real estate directory listings, guest posts, and industry collaborations.

Results & Performance Metrics

1. Strong Growth in Local & Organic Search Rankings

  • Total Earned Rankings: Increased to 50+ ranked keywords, showing steady growth in organic visibility.
  • Keyword Performance:
    • “Buyers Agent Queensland” ranked #1 on Google and Google Local, dominating the local search pack.
    • “Queensland Buyers Agent” also achieved #1 rankings in Google and Google Local, reinforcing brand visibility.
    • Bing rankings were weaker, with positions at #35 and #36, indicating potential for further improvement.
  • Ranking Distribution:
    • Majority of rankings secured in the Top 10, ensuring maximum exposure to property buyers.

2. SEO Performance & Business Impact

  • Estimated SEO Traffic Value: $40,750, showcasing the high-value impact of organic traffic.
  • Potential Growth Value: $47,000, highlighting additional revenue opportunities through continued optimization.
  • Task Completion Rate: 100%, with 55 completed SEO tasks, including technical updates, content creation, and link-building efforts.

3. Local SEO & Lead Generation Improvements

  • Google Local Pack Success – Achieved Top 3 rankings in Google Local, significantly increasing property buyer inquiries.
  • Increased Website Engagement – Higher organic traffic, increased time on site, and more form submissions from potential clients.