Ali Raza | Local SEO Expert

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Cash for Homes Business

Client Background

A real estate company specializing in cash home purchases aimed to rank higher in search results, attract motivated sellers, and generate more leads. The goal was to compete with large real estate investors and optimize for high-intent keywords like “sell home for cash Florida.” 

Key Results

Challenges

  1. High Competition from Large Real Estate Brands – Competing with big cash home buyers and iBuyers required a strong SEO approach.
  2. Need for Localized SEO Optimization – The company targeted Florida homeowners, making local search optimization a priority.
  3. Ranking Volatility – Fluctuations in rankings due to search engine algorithm changes posed a challenge for maintaining visibility.

SEO Strategy Implemented

  • Localized Keyword Targeting – Focused on “sell home for cash Florida” and similar high-intent queries.
  • Google My Business (GMB) & Local SEO – Strengthened Google Local rankings through GMB optimization and citations.
  • Content Marketing & SEO Blog Strategy – Created high-value blog posts and landing pages explaining cash home sales benefits, process, and success stories.
  • AI-Powered Competitor Analysis – Used AI insights to analyze competitor content and backlink strategies.
  • On-Page & Technical SEO Improvements – Optimized page speed, internal linking, and structured data to boost rankings.
  • Backlink & Citation Building – Secured high-quality real estate backlinks and business directory listings.

Results & Performance Metrics

1. Higher Rankings for High-Intent Keywords

  • Ranked #2 for “sell home for cash Florida” on Google.
  • Improved rankings across multiple cash home buying-related keywords.
  • Higher Google Local Pack visibility, driving more direct leads from search results.

2. Business Impact & Lead Generation Growth

  • Increased organic traffic, leading to more home seller inquiries.
  • SEO-driven leads reduced the need for expensive PPC campaigns.
  • Strengthened brand visibility in Florida’s competitive cash home-buying market.

3. Google Success, Bing Performance Improving

  • Google Rankings Improved – Achieved top rankings for high-intent home selling searches.
  • Bing Growth in Progress – Bing rankings were steadily improving but required further citation-building efforts.