Ali Raza | Local SEO Expert

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Local US Law Firm

Client Background

A law firm in the United States sought to enhance its online presence, improve local search rankings, and generate more client inquiries. The firm specialized in highly competitive legal services, making SEO a crucial part of its digital marketing strategy to attract potential clients.

Key Results

Challenges

  1. Competitive Legal Industry – Competing against established firms with strong online authority in the legal sector.
  2. Slow Initial Growth – While rankings showed steady improvement, maintaining upward momentum required ongoing optimization.
  3. Balancing Google & Bing Visibility – Google rankings were strong, but Bing presence needed further improvement to maximize traffic potential.
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SEO Strategy Implemented

  • Local SEO Optimization – Focused on geo-targeted legal keywords to ensure the firm appeared in searches for attorneys in their specific area.
  • Google My Business (GMB) Improvements – Strengthened Google Local rankings by enhancing business listings, reviews, and location-based content.
  • Technical SEO Enhancements – Addressed site speed, structured data, and mobile optimization to improve search performance.
  • AI-Powered SEO Analysis – Leveraged AI-driven insights to track ranking fluctuations, keyword opportunities, and competitor performance.
  • Legal Content Marketing – Published blog articles, legal FAQs, and case study pages to increase engagement and authority.
  • Backlink & Citation Building – Secured high-authority legal directory listings and industry-relevant backlinks to boost credibility.
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Results & Performance Metrics

1. Increased Search Visibility & Rankings

  • Total Earned Rankings: Increased from 0 to 15+ ranked keywords, showing steady improvement over several months.
  • Keyword Performance:
    • Several legal terms reached Top 10 rankings on Google, securing prime search visibility.
    • Strong representation in Top 20 and Top 30 rankings, positioning the firm as a leading competitor in its practice area.
  • Ranking Distribution:
    • Majority of targeted keywords are now in the Top 10 and Top 20, increasing organic traffic and client inquiries.

2. SEO Performance & Lead Generation Impact

  • Estimated Organic Traffic Value: $12,312, representing the monetary worth of improved search visibility.
  • Potential SEO Value Growth: $18,000, showcasing future ranking and conversion opportunities.
  • Task Completion Rate: 53%, with 135 total SEO tasks, including content updates, link-building efforts, and site optimizations.

3. Google vs. Bing Rankings & Client Engagement

  • Google Dominance – The law firm saw strong performance in Google rankings, driving the majority of organic traffic.
  • Bing Growth Potential – While visibility improved, further optimization was needed to strengthen Bing rankings.
  • Higher Client Inquiries – Increased website form submissions and phone calls from organic search, leading to more legal consultations and case inquiries.