Ali Raza | Local SEO Expert

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Local Roofing Contractor in the U.S.

Client Background

A local roofing company in the United States wanted to increase online visibility, improve local search rankings, and generate more inbound leads. Specializing in roof repairs, installations, and inspections, the business sought to rank higher for key roofing service terms and dominate its local service area.

Key Results

Challenges

  1. Strong Local Competition – The roofing industry is highly competitive, with multiple contractors and home service providers targeting the same search terms.
  2. Limited Keyword Rankings at the Start – The business had zero visibility for roofing-related search terms before launching the SEO campaign.
  3. Google-Focused Strategy – While Google rankings showed rapid improvement, Bing presence was minimal, indicating an opportunity for additional traffic growth.

SEO Strategy Implemented

  • Localized Keyword Targeting – Focused on geo-specific roofing searches such as “roof repair near me,” “best roofing contractor in…” and “emergency roof replacement…”.
  • Google My Business (GMB) Optimization – Enhanced Google Business Profile with complete service details, customer reviews, and location-based content.
  • Technical SEO & Site Enhancements – Improved site speed, mobile usability, and schema markup to boost rankings.
  • AI-Powered Competitive Analysis – Used AI-driven tools to analyze competitor search trends, optimize on-page content, and identify ranking gaps.
  • Content Marketing Strategy – Published roofing blogs, service pages, and FAQs addressing common customer concerns and high-intent search queries.
  • Backlink & Citation Building – Acquired roofing directory citations and backlinks from home improvement websites to strengthen domain authority.

Results & Performance Metrics

1. Strong Ranking Growth in a Short Timeframe

  • Total Earned Rankings: Increased from 0 to 9+ ranked keywords, demonstrating fast SEO success.
  • Top 10 Rankings Achieved:
    • Majority of targeted keywords entered the Top 10 rankings within months, leading to higher local search traffic.
    • Several keywords climbed from outside the Top 100 into the Top 20 and Top 10, showing strong optimization impact.

2. SEO Performance & Business Impact

  • Estimated Organic Traffic Value: $7,500, representing the monetary worth of organic search visibility.
  • Potential Ranking Value: $9,000, showcasing additional growth opportunities with continued SEO efforts.
  • Task Completion Rate: 57%, with 82 total SEO tasks, covering content improvements, on-page SEO, and backlink building.

3. Google-Focused Success & Local Search Engagement

  • Google Search Dominance – The company saw strong search performance on Google, with multiple roofing service keywords reaching the Top 10.
  • Bing Optimization Needed – While Google traffic increased, Bing rankings were limited, showing an opportunity for further growth.
  • Increased Client Inquiries – More website visits, quote requests, and phone call leads from organic search rankings.