Ali Raza | Local SEO Expert

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Local Roofing Company in Australia

Client Background

A roofing contractor in Australia aimed to improve local search rankings, attract more customers, and generate more service inquiries. The company specializes in roof installations, repairs, and maintenance, and wanted to rank higher for high-intent roofing keywords in their service area.

Key Results

Challenges

  1. Highly Competitive Local Market – Competing with other roofing companies and home service providers for visibility in Google search results.
  2. Limited Online Presence – Before SEO efforts, the business had low search rankings and minimal website traffic.
  3. Balancing Google & Bing Performance – The company performed well on Google, but needed stronger rankings on Bing to capture additional leads.

SEO Strategy Implemented

  • Targeted Local Keyword Optimization – Focused on geo-specific roofing keywords such as “roof repair…”, “best roofing contractor near me”, and “roof replacement…”.
  • Google My Business (GMB) Optimization – Improved Google Local rankings by updating the business profile, increasing customer reviews, and refining location-based content.
  • On-Page SEO Enhancements – Optimized title tags, meta descriptions, header structure, and internal linking for better search engine indexing.
  • AI-Driven Competitive Research – Used AI-powered insights to analyze competitor rankings, identify keyword gaps, and refine content strategy.
  • Content Strategy Implementation – Developed informational roofing guides, FAQs, and blog posts addressing common customer questions.
  • Local Authority Building – Built citations and backlinks from industry-related websites, roofing directories, and local home service blogs.

Results & Performance Metrics

1. Strong Growth in Local & Organic Rankings

  • Total Earned Rankings: Increased steadily from 0 to 35+ ranked keywords, showing continuous upward momentum.
  • Ranking Distribution:
    • Significant increase in Top 10 and Top 20 rankings, leading to higher customer engagement.
    • Keywords climbed from outside the Top 100 into the Top 30, Top 20, and ultimately the Top 10, showing SEO success over time.

2. SEO Performance & Business Impact

  • Estimated Organic Ranking Value: $22,375, reflecting the monetary worth of the organic traffic generated from improved rankings.
  • Potential Growth Value: $31,000, showing opportunities for additional revenue and conversions.
  • Task Completion Rate: 100%, with 21 completed SEO optimizations, including technical improvements, content creation, and backlink building.

3. Google vs. Bing Search Performance

  • Google Success – The business experienced a steady rise in Google rankings, appearing in Top 10 search results for roofing-related keywords.
  • Bing Performance Needs Further Optimization – While Google showed strong ranking growth, additional work is required to improve Bing rankings and capture more traffic from Microsoft-powered searches.
  • More Customer Inquiries – Increased website visits, quote requests, and phone call inquiries from search traffic.