Ali Raza | Local SEO Expert

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Increased Rankings & Lead Generation

Client Background

A local roofing company in the United States wanted to improve its search engine rankings, generate more leads, and increase service inquiries. The company specialized in roof repairs, installations, inspections, and emergency roofing services. Their primary goal was to rank in the Top 10 for high-intent roofing keywords and dominate local search results.

Key Results

Challenges

  1. Highly Competitive Local Market – Competing against other roofing contractors and large franchises in the area.
  2. Low Initial Search Visibility – The company had minimal keyword rankings and was not appearing in the Top 10 for key service-related searches.
  3. Balancing Google & Bing Optimization – While rankings on Google improved steadily, Bing rankings needed further optimization.

SEO Strategy Implemented

  • Localized Keyword Strategy – Focused on geo-targeted service keywords like “roof repair near me” and “best roofing contractor in…” to attract local homeowners.
  • Google My Business (GMB) Optimization – Strengthened Google Local rankings by improving GMB profile completeness, customer reviews, and location-based service pages.
  • Technical SEO & Website Enhancements – Improved page speed, structured data, mobile responsiveness, and schema markup to boost search rankings.
  • AI-Powered Competitive Analysis – Used AI insights to analyze competitor rankings, identify keyword gaps, and refine content strategy.
  • Content Marketing Strategy – Created roofing guides, blog posts, and service pages focused on common homeowner concerns and search queries.
  • Backlink & Local Citation Building – Acquired relevant backlinks from home improvement directories, roofing blogs, and industry-related websites.
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Results & Performance Metrics

1. Significant Improvement in Local & Organic Rankings

  • Total Earned Rankings: Increased from 0 to 50+ ranked keywords, with continuous upward growth.
  • Top 10 Rankings Growth:
    • A large number of targeted keywords are now in the Top 10, ensuring higher visibility in organic search.
    • Keywords moved from beyond the Top 100 into the Top 20 and Top 10, driving increased local traffic.

2. SEO Performance & Lead Generation Impact

  • Estimated Organic Traffic Value: $44,625, showcasing the impact of organic search traffic on lead generation.
  • Potential SEO Growth Value: $54,000, indicating additional revenue potential with continued optimizations.
  • Task Completion Rate: 100%, with 35 completed SEO tasks, covering content creation, technical fixes, and local SEO improvements.

3. Improved Google & Bing Search Performance

  • Google Success – Achieved high-ranking positions in Google, improving visibility for homeowners searching for roofing services.
  • Bing Rankings Growth – While Google rankings showed strong improvement, Bing search rankings continued to develop but needed further refinements.
  • Higher Engagement & Leads – Increased contact form submissions and phone call inquiries from potential roofing clients.